By diversifying its market offerings, Swiss-Belhotel International will launch two new brands worldwide and two exciting new hotels in the Middle East as part of the Arabian Travel Market (ATM).
New brands with an innovative approach to hospitality will join the group’s existing set of 14 distinctive brands, giving owners and customers more choice.
Gavin Fowll, Chairman of Swiss-Belhotel International, said: “While the crisis is far from over, ATMs are a great way to prepare for a recovery in the hospitality sector.
“At Swiss-Belhotel International, our business strategy is focused on responsible recovery while delivering value.
“We are thrilled to present our latest fashion brands, Maua and Bohemia Collection, designed to offer our guests an inspiring and unique experience.
“They fit perfectly into our broad portfolio of brands and will provide us with a tremendous opportunity to leverage our five-star luxury offerings across a wider range of segments and markets for future growth.”
As part of Swiss-Belhotel International’s commitment to the well-being of people and the environment, Maua pays special attention to well-being, peace and health in exclusive, secluded and environmentally friendly locations; while the Bohemia Collection is a bold statement of being a luxury brand, built to satisfy the ego that craves vibrant, chic and special experiences.
Speaking of the Bohemia Collection, Faull said: “Bohemia is an emotional brand that is all about you.
“This is ‘your’ place to be alive.
“When guests arrive at these hotels, they should feel as if they are in a timeless space with an exotic sensibility, vibrant and chic.
“The appeal of the brand is that it’s raw, vibrant and dreamy.”
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